Here are the most asked questions about the Small Biz Fest $1 Million Giveaway, as well as the terms and conditions of the promotion. If what you’re looking for isn’t here, please visit the TikTok Help Center for more information.
- You must be a small business (500 employees or less).
- You must have an active TikTok Ads Manager (TTAM) account. (New accounts are permitted. Click here to get set up!).
- Your TikTok account must be in good standing and adhere to our community guidelines and ad policies.
- Your business must be based in the United States.
- You must be new to TikTok advertising (no previous ad spend).
- You must provide a valid TikTok Advertiser ID and a business email associated with your account.
By participating, business agrees to provide additional information or documentation upon request to verify their eligibility for the giveaway. Applicants suspected of fraudulent activity or submitting multiple entries will be disqualified.
Each winning business will receive $2,000 in ad credits and have dedicated time with a TikTok Ads Expert to customize a plan to get the most out of the platform. You may also have the opportunity to be featured in TikTok marketing campaigns, a case study, or other TikTok marketing materials.
When and how will the ad credits be applied, and what are the terms and conditions associated with it?
Provided all requirements and obligations are met, the ad credits will be applied to your TikTok Ads Manager account on or before June 14, 2025. If the ad credits are not fully utilized, they will automatically expire on July 14, 2025.
The coupon or ad credits are exchangeable only toward the cost of advertising with TikTok and are not transferable to a third party or exchangeable for cash.
The ad credits are subject to all applicable TikTok policies, terms, agreements, and other requirements necessary for you to access and use the ad credits and TTAM (the "Ad Policies"). You hereby agree and acknowledge that you shall adhere to all applicable ad policies, including, without limitation, participating in TTAM onboarding and creating a TTAM account. You may not transfer ad credits to any third party, including, without limitation, your affiliates. Additional Terms Apply.
This is a limited-time offer available to selected, qualified businesses. You will receive an email notification from TikTok for Business if you are selected for the offer within 2 weeks of final submission deadline and will need to claim the offer to be confirmed. Potential selectees will have up to 7 business days from the first attempted contact to confirm their acceptance.
In the event you are eligible and accept the offer subject to the "Terms and Conditions" governing the Small Biz Fest $1 Million Giveaway, you acknowledge that your brand will receive ad credits and onboarding support.
If selected, you hereby grant to TikTok a perpetual, worldwide, irrevocable, fully paid, royalty-free, non-exclusive right and license to distribute, display, and otherwise use your trademarks, logos, service marks, trade names, and any other content or intellectual property as well as any brand testimonials and quotes (including any testimonials and/or quotes from your employees) (collectively, the “Brand IP”), solely related to Small Biz Fest $1 Million Giveaway, via all means and media (including, without limitation, paid media), and languages, for any purpose. You also confirm that you have obtained, and hereby grant to TikTok, the required third-party rights, licenses, permissions, and clearances required for TikTok to use the Brand IP.
Are there any fees or costs associated with applying for or participating in the Small Biz Fest $1 Million Giveaway?
No. There are no fees or costs associated with applying for or being selected for the Small Biz Fest $1 Million Giveaway.
The final deadline to apply is May 31, 2025. To be considered, you must apply by this date and meet the eligibility criteria outlined above.
No, follower count or engagement is not a requirement. However, you must have a TikTok business account in good standing to be eligible.
Are there any additional terms and conditions of the Small Biz Fest $1 Million Giveaway I should be aware of?
Yes. Participation in the program does not guarantee performance outcomes such as increased traffic or sales. The $2,000 ad credit and onboarding support are subject to TikTok’s discretion and program criteria. Any violation of TikTok’s terms, fraudulent activity, or attempts to manipulate the program may result in removal or disqualification.
If selected for the Giveaway, you, for yourself and on behalf of your assigns, administrators, executors, trustees, beneficiaries and agents (the “Releasor”) do hereby fully release, remise and forever discharge TikTok Inc. its parent companies, subsidiaries, affiliates and/or related companies and each of their employees, directors, officers, suppliers, agents, administrators, licensees, representatives, media buying and promotional agencies (collectively the “Releasees”) from any and all complaints, demands, claims, actions, causes of action, applications, suits, proceedings, obligations, duties, accounts, costs, fees, or liabilities of whatever nature and kind, whether actual or pending, whether direct or indirect, in whole or in part, and whether now known or unknown (collectively, “Claims”) in relation to your participation in the Giveaway or any Giveaway-related activity (the “Full and Final Release”). It is understood and agreed that the Releasor shall fully indemnify and hold harmless the Releasees in respect of any Claims that may result directly or indirectly in connection with matters released in connection to this Giveaway, whether such losses are attributable directly or indirectly or in whole or in part by the actions, omissions, negligence, or otherwise, of any Releasees.